Leisure activities have become an essential part of everyday family life and are embedded in the DNA of the British consumer’s 21st century lifestyle. It is a strong and quickly maturing sector representing significant employment and contributing billions towards the British economy.
I am frustrated that this leisure sector is grossly misunderstood and misrepresented in all aspects, creating a dichotomy between perception and reality. With my 17 years of experience in all aspects of the Leisure industry, and more particularly within the property sector over the last 9 years, I passionately believe that it is time to establish this sector as a formidable asset class and recognise its strength and stability.
I am not alone in this, and my frustrations are echoed by my peers, key stakeholders including the CEO’s of the some of the top UK’s leisure providers, operators, investors and landlords who have joined me in supporting this report.
Consumers are showing signs that their discretionary spending is under pressure – but they still want to enjoy a good evening or day out in a fun, value for money, safe environment with a quality offer and are unwilling to cut their leisure spend. Contrary to popular belief, family leisure is at the core of consumers spending habits and continues even when the purse strings are tightened.
This report underlines what is driving the strong performance of this large and resilient segment of the market – which we have defined “Family Leisure”.
Making The Case For Leisure lifts the lid on our industry, defines our sector and identifies the significant opportunities for future growth.
We have provided links (top right) so you can download the report, and we welcome any comment you might have.
Voila !
PY Gerbeau